As part of a collaborative project, I worked alongside a small team of peers to develop a comprehensive brand deck for the Canadian Executive Leadership Academy (CELA).

Our objective was to build a clear and cohesive identity system that accurately reflected the organization’s mission, values, and professional focus, and to demonstrate how that identity could be consistently communicated across a variety of platforms and materials.

Our design process focused on creating a carefully curated colour palette and typographic system that balanced professionalism with approachability. These choices were intentional: every colour, typeface, and layout decision was guided by the need to make CELA’s communications visually compelling, recognizable, and aligned with their mission.

With the foundation in place, we moved into practical applications to showcase how the brand could come to life across different formats. I helped design a branded Instagram carousel that demonstrated how CELA could communicate key ideas and engage audiences in a visually dynamic, narrative-driven way. This was complemented by a formal letterhead design, ensuring that even the most traditional, print-based communications reflected the brand’s professionalism and attention to detail. We also created additional collateral, including presentation templates and business stationery, to illustrate how the identity system could scale across both digital and print environments.

The images featured to the right, including the website landing page, Instagram carousel, and letterhead,  represent key components of the final brand package.

Together, they reflect the depth of the project: not just a visual redesign, but a fully considered communication system built to support organizational goals.